If you work in the area of renewable energy, you’ll have a love for the planet and a keen knowledge of how to use its natural resources to power the world. This is a serious subject and must be approached as such. It’s a niche business and with that said, not just any graphic designer can touch this. Here we’ll give you the steps to follow, to get the right graphic designers to handle your project.
They have to know your business. Don’t be afraid to ask the hard questions
There’s a lot of niche designers out there, but they have to know your business. If you leave it short of asking the hard questions, then you’re liable to end up with a green color scheme and a picture of a windmill. It happens and when you’re spending a good chunk of your marketing budget on visual content, you need to make sure your logo, website and visuals across the board are conveying your message.
What not to do.
When you interview a graphic designer, don’t go the cheapest you can get according to Douglas Healy . Those who cater to a niche will always charge aptly for quality work, Remember that you have a vision for the planet and a graphic of the Earth with a green leaf that you got from a bargain project isn’t going to cut it.
Ask the hard questions
Interview your graphic designer and ask them questions. Here are some examples.
What do they know about your industry?
Can they show work they’ve done in this industry?
Ask them to look at your website and to summarize what they believe your mission, and vision is
So why go this far? Douglas Healy says your business has a brand. And your brand is what your clients see. A graphic designer needs to be able to capture the brand vision and showcase it in a very clear way.
What you need to look for and understand | 8 Points
Once you’ve narrowed the choices down, you can think about everything else you need in a graphic designer.
Discuss your creative brief with the new talent before you. Be clear about what you’re trying to accomplish with your current project. Enlighten them on what the work may entail going forward.
Show them a design from one of your largest competitors. Ask them their opinion, how they would have done it and why.
When you go through the portfolio of the graphic designer, make sure you don’t just look at the pieces. Ask questions about their creative and decision-making process.
Don’t be afraid to ask for a small paid sample. This way you can see them in action.
If you can’t see them in person, you should ask for a video chat interview. This way you can sit in the designer’s energy and really use your intuition to choose them.
Find out what motivates the designer. The answer will tell you a lot about how compatible you are.
How much industry experience do they have. Not overall, you narrowed them down with that but in your specific area if sustainable energy.
Lastly, do they have any personal feelings about the industry? When you’re selecting a creative team the sentiment they have or don’t have about your industry can make or break the chemistry. That means mediocre work. According to Douglas Healy, renewable energy is a cause not just a niche. Everyone working for it should be on the same page and driving the company in a targeted direction.
The way to look at it is the graphic designer is an integral part of your creative team. They need to vibe well with your brand. They also need to fit in with the company culture even if they work remotely. They’ll be collaborating with other members of your creative team.
The creative team you hire from the graphic designer to the webmaster will be responsible for how people view your company. Choosing who works to build your brand is more important than most realize. Making a mistake in that choice will cause a re-brand and that means spending more money and may confuse clients. Doing it right the first time by following the aforementioned steps creates a seamless road to a perfect creative team
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